What Is The Importance Of Organisational Development?


Published by Kathryn Anda, PEPworldwide on 14 October, 2014

Organisational development is the use of tools and resources to improve efficiency and expand productivity. When you use these approaches to solve problems as well as analyze current processes, the result is a more efficient way of doing business.

Implementing organizational development requires focus and commitment, but the benefits are well worth the outlay.

Planning for growth

An organisation needs to take time to analyze sales, introduce plans for future growth and assess the overall impact that changes may have on the day-to-day operations. Any information gathered needs to flow through to the business plan, which may require adjustment. Planning for growth and change within the business is essential to ‘future proof’ your company.

Reviewing processes

An organisation develops when it takes the time to document and review its processes with a view to streamlining them. Identifying errors, introducing quality control checks and removing areas of duplication helps to improve productivity, reduce waste and lower costs.

Continually looking to improve

The products and services a business offers need to continually evolve to keep up with industry changes and competition. Taking the time to conduct market research to ensure consumers are satisfied and looking ahead to the future will give you the chance to become a market leader.

Open communication channels

With change comes the need for open communication. Successful managers recognise that employees need to be taken on the company journey, and not left ‘out of the loop’. Engaging staff to help set goals, and encouraging them to be assertive and creative, will help make the overall change management process less problematic. Organisational development is a cycle and a necessary process to help identify areas within the business where change is needed.

Without it, any business will struggle to evolve and adapt to industry and consumer change. Consider taking the first step to addressing the needs of your business today. Organisational development is well worth the time and effort.

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